Scala at Callao Cinema in Madrid
ASVideo, in collaboration with Ericsson, provided and installed Scala’s Infochannel 5 for the Callao City Lights project in Plaza del Callao in Madrid.
Two giant LED screens facing the Plaza del Callao and calle Jacometrezo were installed on the façades of Cines Callao in Plaza del Callao in Madrid for the projection of advertising, film trailers and information from the city council. These two screens have been used for advance and premiere screenings of films like Harry Potter and Green Lantern. Ericcson selected Scala Infochannel 5 for management of the Digital Signage for this project. ASVideo provided and installed content managers and players for total redundancy of both. They also supplied three Infochannel Designers and provided training in the Scala solution.
Madrid y su Gran Vía todavía respiran ese “aire” de luces de neón
